About My SEO Experience
I have over 10 years of experience in digital marketing and SEO strategy, specialising in creating bespoke SEO solutions that drive organic traffic, improve search rankings and conversions. I started in 2012 on Upwork (formerly Elance) where I honed my skills in optimising content and websites for international clients. Since then I have managed SEO for businesses in real estate, e-commerce, finance and SaaS industries, delivering results.
As Director of Icy Tales Ltd., I built and grew a brand that generated over $300,000 in 2023, adapting to Google’s algorithm changes. My work goes beyond basic keyword optimisation – I integrate content strategy, technical SEO and advanced analytics for long term success.
Full SEO Services
I have worked on projects that involved SEO and digital marketing consultation services, including:
1. SEO Audits & Technical Optimisation
- Conducting in-depth SEO audits to find on-page and technical SEO issues.
- Improving site structure, mobile friendliness and page speed.
- Performing indexing and crawlability analysis with Google Search Console & Screaming Frog.
- Fixing canonical errors, structured data issues and duplicate content.
2. Keyword Research & Content Strategy
- Finding high value, low competition keywords that match user intent.
- Creating pillar-cluster content strategies to dominate niche topics.
- Developing evergreen and long form content that ranks and converts.
3. Link Building & Outreach
- Implementing white hat link building strategies for domain authority growth.
- Conducting guest posting, niche edits and digital PR outreach.
- Creating content marketing campaigns that attract backlinks naturally.
- Natural and paid link building strategies.
4. Local & Real Estate SEO
- Optimising Google Business Profiles for maximum local search visibility.
- Implementing hyperlocal keyword strategies for real estate companies.
- Enhancing NAP consistency, local citations and review management.
5. PPC & Paid Search Integration
- Reducing PPC conversion costs to $0.01 per click (achieved for past clients).
- Running cost effective Google Ads & Facebook campaigns to support SEO efforts.* Using retargeting for higher lead conversion.
6. AI & SEO – The Future of Digital Marketing
- Using AI-driven keyword clustering to scale content.
- Integrating ChatGPT & AI tools for automated content creation & personalization.
- Adapting SEO to Google’s AI generated search results (SGE).
SEO Success Stories & Projects
1. Real Estate IT Consulting Firm – Assetsoft
As a Business Development Manager at Assetsoft, I managed the SEO and digital marketing efforts which:
- Tripled company sales in 6 months, generated over $300,000 in 2023.
- Managed Facebook & Google Ads campaigns to reduce PPC costs.
- Improved the website’s search rankings for real estate investors and property managers.
2. Icy Tales – Scaling to a Digital Publication
- Founded Icy Tales, a successful content marketing brand.
- Grew email subscribers 200% in 6 months.
- Developed and executed data driven content strategies to improve organic visibility.
- Pivoted to AI-driven SEO to adapt to Google’s algorithm changes.
3. Pipepedia – SEO & Brand Growth
- Launched SEO-friendly content strategy, ranks for competitive plumbing terms.
- Implemented technical SEO fixes to improve website performance and reduce bounce rates.
- Designed newsletters and boosted subscriber engagement using HubSpot.
4. Canada Hustle – My Walking Tour App
- Developed mobile-first SEO strategy to optimise app discoverability.
- Implemented local SEO to target city based keywords.
- Created blog content and app descriptions for higher Google Play and iOS App Store rankings.
5. Top 0.1% Freelancer on Upwork
- Generated over $300K CAD in earnings through high impact SEO consulting.
- Helped businesses rank for industry dominating keywords to increase lead generation.
- Implemented SEO-driven content marketing for global clients.
Why Work With Me?✔ Case Studies – 10+ years of SEO success for startups and enterprises.\
✔ Data Driven – Analytics, A/B testing and AI-powered SEO tools.
✔ Multi-Industry Experience – Real estate, e-commerce, finance, SaaS, more.
✔ Results Focused – Tripled sales, increased engagement, reduced PPC costs.
✔ Adaptable – Keeping up with Google’s AI generated search results.
Let’s Boost Your SEO Today!
Whether you’re a real estate company, e-commerce store, SaaS brand or local business, I can help you rank higher and convert traffic into sales. Have a work position you believe I am good for? I might be interested too!
📩 Get in Touch:
Phone – +1-778-302-8857
📧 soubhik92@gmail.com
🔗 LinkedIn Profile
